Summary of group research

For our UK and USA film research, we decided to choose The Dark Knight(USA, directed by Christopher Nolan) and Cashback (UK, director Sean Ellis). There were lots of information on The Dark Knight, but we found it quite difficult to get any information on Cashback. The contrast between these films is massive - The Dark Knight is a typical Hollywood film with enormous budget, a great list of production and distribution companies, made for large audiences, but Cashback is probably a low budget film which was first made as a short film suitable for smaller audiences.
We found out that The Dark Knight had a budget of 185 million dollars, it was released on July 18, 2008 and was shown in 4366 cinemas. It hit an enormous $158,411,483 on the opening week only. By now, the total gross is $995,624,658 which makes it the 4th film in "Worldwide Gross" chart. We learnt that The Dark Knight was produced by Warner Bros. Pictures which is a widely known company, as well as Legendary Pictures, DC Comics and Syncopy, all of these have taken part in other well-known film productions. To get the audience, The Dark Knight was advertised massively through different marketing campaigns, one of them is WhySoSerious.com which was made like a quiz where fans had to do research and when they got the correct answer, they were moved to the next question. The Dark Knight marketing also includes series of posters, trailers, interviews with actors, TV adverts, Lottery tickets, Toys and even mobile phone add-ons.
We couldn't find any information of what the budget of Cashback was, but know that they had several distributors, The Works UK Distribution, in UK particularly. The production companies were small and two of them were probably set up just for this or another couple of films. Cashback was shown at various film festivals throughout the world showing that it was for a different audience than The Dark Knight.
Overall, the group work has helped to compare the massive difference between a large Hollywood film and a small, independent UK film.